A leading European biopharmaceutical and biotechnology firm in the clinical stages, focused on developing small molecule medicines with unique mechanisms of action. Their mission is to address unmet medical needs, emerging as a market leader in discovering, developing, and commercializing innovative drugs that improve lives across multiple European nations. This case study will reveal the steps takes for “Digital Transformation of a European Biopharmaceutical Company with Healthcare Professionals Portal”.

We developed and launched a multi-country, multi-language HCP Portal using Adobe Experience Manager (AEM), enabling seamless content delivery across specialties. The portal is hosted on AWS cloud, leveraging Terraform for automated resource provisioning and AWS CodePipeline for continuous delivery, ensuring 99.99% performance uptime.

Security was fortified with Amazon Secrets Manager for secure storage of sensitive data. We also implemented a responsive frontend using Storybook and ensured content compliance through MLR processes. The portal features a gated section with personalized access for HCPs, managed by IAM solutions and a CDP product. An LMS was integrated using Moodle, providing country-specific courses in localized languages, with access control via email PIN authentication.

Our solution enabled the rapid deployment of a compliant, user-friendly HCP portal across multiple EU countries, leading to increased HCP registrations, event attendance, and engagement in virtual conferences. With GDPR-compliant user journeys and cost-optimized cloud infrastructure, the client can now focus on omnichannel marketing with confidence.

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