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Leading E-commerce Company, Harnessing AWS Cloud Adoption Through Migration and the Power of DevOps Via Best Practices.

Reading time - 5.2 min.

Leading E-commerce Company, Harnessing AWS Cloud Adoption Through Migration and the Power of DevOps Via Best Practices.

Introduction

A pioneering force in Bangladesh’s e-commerce scene, has redefined the way people shop by offering unparalleled convenience, affordability, and a vast product selection. With a diverse catalog encompassing the latest tech gadgets, fashion trends, home essentials, and beauty products, the ecommerce company’s intuitive website and user-friendly mobile app make shopping a seamless and enjoyable experience.

Committed to customer satisfaction, the platform ensures excellent customer support, while its exclusive deals, competitive pricing, and innovative, convenient features enhance the overall shopping journey. Beyond commerce, this ecommerce company engages in corporate social responsibility, collaborating with trusted suppliers to deliver high-quality, authentic products. This e-commerce destination is poised to change the way Bangladesh shops, inviting customers to explore a world of convenience, quality, and affordability like never before.

Business Challenge

Having the unique demands of the e-commerce industry, the platform must maintain uninterrupted high availability around the clock, with particular emphasis during peak festive seasons such as Eid-ul-Fitr, Eid-ul-Adha, Pohela Boishakh (Bengali New Year), and Durga Puja celebrations. Any momentary unavailability of the platform throughout the day could prompt a substantial number of customers to shift to competitors, resulting in significant financial losses and damage to the brand’s reputation.

Despite the company’s existing infrastructure, they grappled with persistent challenges related to performance, downtime, and a limited ability to swiftly recover from system failures. This unfortunate combination of issues led to a continuous unavailability of their application and ultimately a substantial reduction in their customer satisfaction levels. Consequently, the company witnessed a negative impact on their supply pipeline revenues, disrupting their plans for expansive growth.

Migration from Traditional Barebone Server to AWS Cloud

Assess Phase

Brian Station 23 proactively engaged with the client to address the underlying issues and devise effective remediation strategies. To kickstart this process, the BS23 team undertook a Rapid Discovery phase and conducted a comprehensive review of the Well-Architected Framework. The outcome was a detailed technical assessment report that pinpointed numerous High-Risk Issues (HRIs) and Medium-Risk Issues (MRIs).

In parallel, the team organized crucial briefings with key stakeholders, affording them a deep understanding of the existing scenario. This holistic assessment encompassed all dimensions of the AWS Well-Architected Framework, covering operational excellence, performance efficiency, reliability, cost optimization, security, and sustainability. Beyond the technical aspects, BS23 also delved into the client’s business model, capabilities, infrastructure, and overarching objectives.

The integration of these insights played a pivotal role in shaping a meticulously crafted business case that factored in both the technical and strategic facets, ultimately guiding the client toward more effective solutions and a robust foundation for the future.

  • Identifying significant risk elements.
  • Assessment of fresh development opportunities.
  • Identifying deviations from recommended practices.
  • Uncovering vulnerabilities within applications slated for migration or modernization.
  • Recognizing the data and storage components targeted for migration or modernization.
  • Evaluation of security and compliance prerequisites.
  • Brief overview of the total cost of ownership.
  • Formulating a roadmap for risk reduction.

Mobilize Phase

To elaborate further on the Mobilize Phase, our initial focus was on fine-tuning the business case and establishing a robust operating model. Within this phase, we diligently assessed the applications in question and conducted a thorough analysis to determine their suitability for migration. The team’s efforts involved prioritizing these applications and crafting migration strategies tailored to their specific needs. The selection of the migration strategy considered various factors, including the complexity of the existing infrastructure, the priority of the environment, and the criticality of each application to the overall business objectives.

In the Mobilize Phase, we also embarked on designing a migration pipeline that allowed for the gradual movement of small portions of the infrastructure. This incremental approach allowed us to engage the customer at every step, ensuring they had full visibility into the migration process.

Our aim was to empower our clients with a deep understanding of best practices, enabling them to apply these principles across their entire ecosystem effectively. As our customers gained confidence in the migration process and the benefits of AWS, we seamlessly transitioned to the Migration Phase, ensuring a smooth and well-informed migration journey.

Migration Phase

In our commitment to minimizing project risks and nurturing the client’s trust throughout, we meticulously structured the migration in a series of well-defined phases. We placed a strong emphasis on optimizing applications, not only to manage costs effectively but also to ensure sustainable value for the client. As the culmination of our efforts, the applications were comprehensively modernized and seamlessly migrated into the AWS ecosystem, securing a robust and forward-looking solution.

AWS Services Used

  • Amazon Simple Email Service (SES)
  • AWS Lambda
  • DynamoDB on-demand capacity
  • AWS CloudTrail
  • Amazon Elastic IP
  • Amazon Elastic Block Store (EBS)
  • Network Address Translation (NAT) Gateway
  • Amazon EC2
  • Route53
  • ALB
  • Elastic Cache Redis
  • Amazon CloudWatch
  • AWS Data Transfer
  • S3 Standard
  • AWS Support
  • Amazon RDS for MySQL

Outcome

The introduction of a synchronized queue system has produced several notable outcomes. This innovative system has had a transformative impact on how online businesses manage their operations, ensuring the precise and timely execution of critical e-commerce functions, including order processing, inventory management, and payment transactions. As a result, our client has seen a substantial increase in their order processing capacity, now handling over 6000 orders compared to the previous limit of 1000.

Following the modernization and migration of the client’s applications and data, the goal of achieving scalability has been met. This accomplishment has led to a significant expansion of the user base, resulting in improved system responsiveness and resilience. The implementation of templated solutions for redundant tasks, along with the adoption of DevOps best practices for security and monitoring, has facilitated swift feature development. Consequently, the client can now confidently embrace the cloud environment.

Additionally, cloud adoption has addressed resource cost concerns, allowing the client to efficiently manage resources according to their specific needs. This shift has enhanced cost-effectiveness and operational efficiency, further contributing to the client’s success.

We have been able to optimize their costs and improve their security. Our customer is very happy now there has been.

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